• Uncategorized
  • Video and Instagram impact

    Instagram marketing has always been a tricky task. The platform offers visual opportunities in a format that only recently has deviated from its core offering: the square photo. Now, you can post short videos and photos in ratios as unsquare as 3:4. Those small changes made a big difference in the potential for advertising. As Mitchell Reichgut, CEO of Jun Group, notes, “Mobile video is arguably the most important advertising format today, and its growth has been staggering.”

  • explainer
  • 7 Key Points to a great “explainer” video

    “Explainer” videos are a great marketing tool that can leverage consumers’ ability to easily digest visual content, and quickly convert those consumers into leads, sales and revenue for your business. Considering that most explainer videos range in length between 60 and 90 seconds, you have only a small window of time to capture the your viewer’s attention and drive home your message in a convincing fashion.

  • Uncategorized
  • Congrats to Eric McCoy

    Eric and team are one our our featured creators. Check out his message below: “A very dear project of mine is premiering on MTV today! “MY DAY” is a fun music video ​for singer Devin Kirtz​, starring his 84-year-old grandmother, as she has the best day ever. …and never forget to remind yourself, “today is […]

  • coolness
  • Congrats to JT @ 77 Films!

    Jay Thames’ “Texas City – The Darkest Day” is based on the true story of the Texas City disaster. On April 16, 1947, an explosion — considered an “industrial accident” — destroyed Texas City. This film aims to tell the “real story of diverse everyday people (including the writer’s grandfather), who became unsuspecting heroes on that fateful day.” The true-story aspect will no doubt hit close to home with audiences, whether they have a direct connection or not. And we know how much the Academy likes a historical tale of heroism.

  • Ad agencies
  • Impact of crowdsourcing video content on advertising

    Dawn Hudson, the National Footbal League’s chief marketing officer who has held executive roles at ad agencies and at PepsiCo, agrees. One reason that crowdsourcing is no longer as threatening to agencies is because shops still play a role, she said. “You still need people to organize it,” she said. Crash didn’t happen “because consumers decided to do it. This program happened because somebody had the idea, organized it, made it happen, provided the vehicles.” She added: “The agency world is as relevant as ever, if not arguably more relevant, as more crowdsourced individual ideas have come to pass.”