Great group of judges last year, we are happy to participate again this year. http://www.iacaward.org/iac/judgesthank.asp Send in your submissions!
Instagram marketing has always been a tricky task. The platform offers visual opportunities in a format that only recently has deviated from its core offering: the square photo. Now, you can post short videos and photos in ratios as unsquare as 3:4. Those small changes made a big difference in the potential for advertising. As Mitchell Reichgut, CEO of Jun Group, notes, “Mobile video is arguably the most important advertising format today, and its growth has been staggering.”
“Explainer” videos are a great marketing tool that can leverage consumers’ ability to easily digest visual content, and quickly convert those consumers into leads, sales and revenue for your business. Considering that most explainer videos range in length between 60 and 90 seconds, you have only a small window of time to capture the your viewer’s attention and drive home your message in a convincing fashion.
Eric and team are one our our featured creators. Check out his message below: “A very dear project of mine is premiering on MTV today! “MY DAY” is a fun music video for singer Devin Kirtz, starring his 84-year-old grandmother, as she has the best day ever. …and never forget to remind yourself, “today is […]
Jay Thames’ “Texas City – The Darkest Day” is based on the true story of the Texas City disaster. On April 16, 1947, an explosion — considered an “industrial accident” — destroyed Texas City. This film aims to tell the “real story of diverse everyday people (including the writer’s grandfather), who became unsuspecting heroes on that fateful day.” The true-story aspect will no doubt hit close to home with audiences, whether they have a direct connection or not. And we know how much the Academy likes a historical tale of heroism.
Dawn Hudson, the National Footbal League’s chief marketing officer who has held executive roles at ad agencies and at PepsiCo, agrees. One reason that crowdsourcing is no longer as threatening to agencies is because shops still play a role, she said. “You still need people to organize it,” she said. Crash didn’t happen “because consumers decided to do it. This program happened because somebody had the idea, organized it, made it happen, provided the vehicles.” She added: “The agency world is as relevant as ever, if not arguably more relevant, as more crowdsourced individual ideas have come to pass.”
Video continues it’s relentless march towards total domination of our phones, internets, and now even our fireplaces. With Yule Log 2.015, Dan Savage has once again pulled together a group of uber-talented digital artists to create 50 takes on the traditional yule log. From the site: Yule Log 2.015 is a collection of short films created […]
It’s a brave new world for advertisers, and with each budding social technology and emerging device type it’s getting even newer. It’s no secret that over the past decade we’ve been steadily moving more and more of our online social interactions from devices we sit in front of to ones we carry with us. From […]