The many proofs of that include a session earlier this week in which Neil Mohan, YouTube chief product officer announced YouTube would add 360 degree live streaming and an audio equivalent, kicking off with some select parts of the Coachella music festival in Los Angeles this weekend.
Mohan says 360-degree video gives a viewer “an unmatched, immersive experience” and “spatial audio allows you to listen along as you do in real life, where depth, distance and intensity all play a role.” YouTube has otherwise offered 360 degree videos for the last year or so. It’s a big growth area.