Not every crowdsourcing company is out to steal your business. “I commend BBDO for trying to do something different,” said CrowdHere CEO Nick Pahade, who has also worked at IPG’s Initiative, “but I have no desire to compete with any agency. Think of us as a marketplace meets an array of content creation tools.”
Leinenkugel, for the second year in a row, is promoting an endeavor called #LeinieFriday, imploring business owners to let their employees off early on Fridays for the next few months. The Chippewa Falls, Wisc.-based brewery said in a press release it wants to “spark a national summer Friday revolution” and hosted more than 1,000 events in bars and restaurants across the country two weeks ago to kick off the campaign.
Dawn Hudson, the National Footbal League’s chief marketing officer who has held executive roles at ad agencies and at PepsiCo, agrees. One reason that crowdsourcing is no longer as threatening to agencies is because shops still play a role, she said. “You still need people to organize it,” she said. Crash didn’t happen “because consumers decided to do it. This program happened because somebody had the idea, organized it, made it happen, provided the vehicles.” She added: “The agency world is as relevant as ever, if not arguably more relevant, as more crowdsourced individual ideas have come to pass.”