Growth Hacking TV for D2C TV advertising has played a powerful part in scaling some of the most successful, digitally born, direct-to-consumer (D2C) brands, including Dollar Shave Club, Chewy, Casper and Babbel. But making TV work in this way is hard, and no one has cracked the code – yet. It’s time to growth hack […]
Netflix testing video ads
– Netflix is testing ads for its original content in between TV episodes the streaming service confirmed.
– Netflix referred to the ads as “recommendations” it is testing.
– But Netflix users are not pleased, and took to social media this weekend to criticize the move.
Solid research on content marketing from Mediapost
https://mediapost.com/publications/article/317586/content-marketing-surges-tops-16-billion-worldwi.html In the U.S., consumer content marketing has grown to a more than $7 billion industry.
Work with influencers, read this!
Great Digiday article: https://digiday.com/marketing/influencer-marketing-changed-5-charts/
Decentralization is Crowdsourcing Week’s theme in 2018
From CrowdSourcing Week:
Decentralization is our theme for 2018. The word has rebellious and transformative connotations, stemming from the sometimes turbulent devolvement of historically central-held power over property, wealth and justice to regimes of democratic government, a right to work and workers rights, and equal access to justice. More recently we have seen a grassroots reaction against corporate globalization and centralized politicization in the form of Brexit and a resurgence of nationalist political parties with protectionist policies in many countries. Decentralization is at the heart of the disruption we have seen brought about by new companies utilizing mass, personal connectivity in many business and industry sectors to let us transact directly with each other rather.
Great group of judges last year, we are happy to participate again this year. http://www.iacaward.org/iac/judgesthank.asp Send in your submissions!
Video and Instagram impact
Instagram marketing has always been a tricky task. The platform offers visual opportunities in a format that only recently has deviated from its core offering: the square photo. Now, you can post short videos and photos in ratios as unsquare as 3:4. Those small changes made a big difference in the potential for advertising. As Mitchell Reichgut, CEO of Jun Group, notes, “Mobile video is arguably the most important advertising format today, and its growth has been staggering.”
Congrats to Eric McCoy
Eric and team are one our our featured creators. Check out his message below: “A very dear project of mine is premiering on MTV today! “MY DAY” is a fun music video for singer Devin Kirtz, starring his 84-year-old grandmother, as she has the best day ever. …and never forget to remind yourself, “today is […]